As a leading sporting goods company in the world, adidas Group established its wholly-owned China subsidiary, adidas Sports (China) Ltd, in Suzhou in 1997.Over the past 16 years, the increasing affluence of Chinese consumers, combined with the sport and fashion consciousness of Chinese youths, has seen adidas make giant strides in China. Through the company’s relentless investment and unwavering commitment, China has become the group’s second largest market worldwide. In 2012, adidas Greater China generated sales of 1.6 billion euros.
Global leading personal care brand Safeguard will sponsor the high-profile Beijing International Marathon, Shanghai International Marathon and Guangzhou International Marathon again this year, continuing its support of local sports events.
Since its founding in 1881, Seiko has introduced one revolutionary product after another. Seiko introduced the world first quartz watch “QUARTZ ASTRON” in 1969, and also launched world first GPS solar watch“SEIKO ASTRON”in 2012. Seiko gained wide spread popularity around the world and made it possible for anyone to easily know the correct time.
Seiko has had more than 50 years’ experience in sports timing, and will continue to promoting new technology development to contribute to the world sports.
Gatorade® Thirst Quencher is scientifically formulated and athletically proven to replace fluids and provide energy to working muscles. First created in 1967 by researchers at the University of Florida (USA), Gatorade was developed to help the Florida Gators American football team prevent dehydration when they played in the swamp-like heat. The Gators enjoyed a winning record that season and became known as the “second-half team” by outplaying opponents during the second half of their games.

               

主办单位:中国田径协会、北京市体育局      联合主办:中央电视台
承办单位:中奥路跑体育管理有限公司、北京市体育竞赛管理中心

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